● Product Designer · Melbourne, FL
Design that turns unfamiliar into effortless.
I craft calm, human-centered products for life's in-between moments — finding a home, settling into a city, caring for your wellbeing.
01 Selected Work
Case studies built on research, not guesswork.
Each project moves from real user insight to tested, polished interface.
Main case study
Buddies Meet
A housing and community platform helping newcomers find a trusted place to stay — and people to belong with — in an unfamiliar city.
Read case study →
Case study
Flofree
A proactive budget allocation app that stops money problems before they start — built for young professionals who earn enough but have no system.
Read case study →02 Design Philosophy
The best interface is the one you forget — because it answered your question before you asked it.
I design for the moment before the click: the hesitation, the uncertainty, the "am I doing this right?" When that moment feels calm, the product has done its job.
03 Process
Slow questions, fast iterations.
Interviews and context studies to find what people actually struggle with — not what they say they want.
Affinity and journey mapping turn raw conversation into direction the whole team can point to.
Wireframes to hi-fi flows in Figma, covering the empty states and edge cases most portfolios skip.
Usability sessions before polish. If people hesitate, the design isn't done.
Iterate on evidence, then document the decisions so the thinking survives the handoff.
04 About
The person behind the pixels.
Hi, I'm Phaninder Reddy — a Product Designer who enjoys solving real-world problems through thoughtful, user-centered design.
I combine research, strategy, and visual design to create digital experiences that are simple, intuitive, and impactful. I enjoy understanding user behavior, identifying pain points, and transforming complex ideas into products that people genuinely enjoy using.
I'm currently building products, refining my craft through end-to-end case studies, and looking for opportunities where I can contribute to creating products that make a positive impact.
Skills
- UX research & synthesis
- Journey mapping
- Interaction design
- Design systems
- Usability testing
Tools
- Figma & FigJam
- Framer
- Notion
- HTML / CSS
- Maze · Useberry